{"product_id":"recording-king-d70h-dreadnought-acoustic-guitar-low-2672335","title":"Recording King D70H Dreadnought Acoustic Guitar Low Gloss Thermo Cured Natural Herringbone","description":"\u003cp\u003e\u003cstrong\u003eHistory\u003c\/strong\u003e\u003cbr\u003eRecording King was introduced in 1929 as a house brand for the Montgomery Ward department store and mail order catalog. The premium models of the guitar and banjo lines were made by Gibson, and during the 1930’s the Recording King brand grew quickly due to their accessibility and affordability. They also started offering more entry-level models made in the Kay and Regal instrument factories. Many Recording King flattops, archtops and banjos made in the “Golden Era” by Gibson were virtually identical to the Gibson line and are highly sought after by collectors today.\u003c\/p\u003e\u003cp\u003eRecording King instruments were sold by Montgomery Ward until 1943 and remained dormant until registered by The Music Link in 2006. The Music Link worked with Greg Rich, a well-known banjo designer, to bring back many of the classic models. They quickly expanded Recording King to offer guitars and resonators, which as we all know, have been around for the last 20 years and did well in this space until 2025.\u003c\/p\u003e\u003cp\u003eThe Loar trademark was first registered in 1997 and pays homage to the legendary Gibson instrument designer and musician, Lloyd Loar, who is synonymous with the F5 Mandolin and L5 Archtop guitar. As with Recording King, The Music Link did a good job at capturing the essence of vintage mandolins under The Loar brand and bringing them to market at affordable pricing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat have we been up to – and why?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQC and supply chain evaluation\u003c\/li\u003e\n\u003cli\u003eAligning our goals and standards to SLM’s approach\u003c\/li\u003e\n\u003cli\u003eLearning and applying that knowledge\u003c\/li\u003e\n\u003cli\u003eMarket evaluation\u003c\/li\u003e\n\u003cli\u003eRedesign\u003c\/li\u003e\n\u003cli\u003eSampling\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGuitars\u003c\/strong\u003e\u003cbr\u003eWe are launching with our all-new RK Standard Series. A traditionally styled, all solid series, built with a genuine attention to detail.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e16 models – familiar to all – with what we believe is a unique level of quality, tonality and value.\u003c\/li\u003e\n\u003cli\u003eVoicing -\u003c\/li\u003e\n\u003cli\u003eFinish -\u003c\/li\u003e\n\u003cli\u003eBuild -\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eConstruction\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTop thicknesses are now to 4.5mm in the center and 3.5mm on the perimeter.\u003c\/li\u003e\n\u003cli\u003eThe height\/radius has also been increased by 2mm to create a shapelier instrument with more air volume.\u003c\/li\u003e\n\u003cli\u003eThe bridge is more refined, less mass, more response.\u003c\/li\u003e\n\u003cli\u003eThe scroll process has been retooled and a new hand sanding step has been added that makes for a more defined, cleaner aesthetic.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFinish\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWe have redesigned the entire sanding process at the factory\u003c\/li\u003e\n\u003cli\u003eTraining \u0026amp; tools\u003c\/li\u003e\n\u003cli\u003eAll the mandolins are now finished in\u003c\/li\u003e\n\u003cli\u003eNitrocellulose. Satin, semi-gloss and gloss\u003c\/li\u003e\n\u003cli\u003eThe finish is now UV cured\u003c\/li\u003e\n\u003cli\u003eThese improvements allow us to achieve a thinner, flatter and more refined appearance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eThe Future\u003c\/strong\u003e\u003cbr\u003eWe are very happy these brands are now part of St. Louis Music, and we have long and exciting plans for them.\u003c\/p\u003e\u003cp\u003eRecording King and The Loar bring us so much scope with suitable brand identities that will allow us to create one of the most comprehensive acoustic and folk instruments brands in the industry.\u003c\/p\u003e","brand":"Recording King","offers":[{"title":"Default Title","offer_id":46381301989511,"sku":"D70H","price":949.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/4368\/2183\/files\/download_1a10806e-a1db-4a12-a700-ac7d76a5220a.jpg?v=1793397119","url":"https:\/\/www.chicagomusicexchange.mom\/products\/recording-king-d70h-dreadnought-acoustic-guitar-low-2672335","provider":"Chicago Music Exchange","version":"1.0","type":"link"}